Brand Management Research Center
Industrial and Enterprise Organization Institute
Project Management Institute
Securities Investment Institute
Master of Project Management
Home > Research > Research Institutions > THE OTHERS > Brand Management Research Center > 

    Brand Management Research Center aims to push forward academic research on brands and management practice. The center has a faculty composed of specialists and scholars who are outstanding in academic research and social practice, and has taken on 2 projects of National Natural Science Foundation of China (NSFC), 2 projects of China Soft Sciences Plan, some major economic management projects of provincial level. The center has published about 100 papers on domestic and overseas academic journals, and has achieved considerable social and economic benefits through consulting for brand management, enterprise strategic planning, enterprise system management, regional economy development strategy, etc.